Edan Gelt

  Edan Gelt is an active community leader who works professionally as an advertising consultant and communications strategist. Edan Gelt believes in constantly striving to create the best edition of herself and inspiring people who are around her, be it a friend, client, family, neighbor, or family member. Apart from her professional career, she always loves to pursue personal hobbies in health and fitness. For almost 17 years, Edan Gelt is consistently working to build her career in communications and advertising. Day in and day out she is working with a diverse clientele in various fields and industries. As an advertising consultant and communications strategist, she works alongside leaders and owners of organizations, companies, and other enterprises to enhance brand awareness, improve sales, and increase consumer traffic with the overall success of the company. The main areas of her focus include sponsorships, branding strategies, promotional strategies, sales-enhancing pa...

There is no doubt about it, 2020 is perhaps the most difficult year any of us has had to face. This year is also challenging for many of the world’s top brands. Top brands are now being forced to rethink their communication strategies. These leading brand strategies are now focused on communicating in trust, taking responsibility, having direct interaction and effectively communicating to consumers all while remaining empathic and positive.  Consumers and business leaders are suffering from unprecedented stress and uncertainties. With the lockdowns and restrictions coming and going and economic uncertainty hanging over everything. In this climate, brands are having to be more sensitive in their communication strategies.  The last thing anyone wants to see right now is an advertisement full of smiling revelers having the holiday of a lifetime. While the rest of us are stuck at home worrying about our health, jobs and when we will get to see families and friends next. Businesses...

Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is equivalent to a 9% increase in revenue per Harvard Business Review .  Comparing your business to a book on Amazon:       5-Star or four-and-a-half star books sell well       4-Star books sell occasionally       3.5-Star or below books rarely sell one copy  If your business was a restaurant, Berkley economists found that a half star improvement makes it 30-49% more likely that a restaurant will sell out during peak hours.  Let’s compare the data above to a home seller looking for a lawyer or real estate agent.   Starting at the top of the sales funnel – you send out emails, adve...