Edan Gelt

Copywriting is key to articulating your message. Writing words and copywriting are not the same.  The goal of copywriting is to increase your bottom line, create brand awareness and/or deliver a strong ROI.  Our consumers are bombarded with ads and have less time than ever to absorb what you are trying to say.  Although there are no official figures, it is estimated the average person consumes between 6,000 to 10,000 ads every single day! Compare that to the 1970’s when consumers only encountered 500 – 1600 ads per day. The rise of technology and the internet is changing the landscape for businesses with more than 400 million active websites online and all of them vying for your attention.    Copywriting is Key to Selling Headlines can make or break your campaign. Words hold a lot of power. A headline compels a viewer to read more by grabbing their attention or eliciting an emotional reaction. You are going to spend less of your budget to reach more peopl...

In my last blog “ Marketing and the Power of Free ” and subsequent vlog , I wrote about the impact of giving away products and/or free services.  By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget.  But how does it work and why? Have you ever been to Costco and enjoyed the free samples?  How often did you buy what you tried because you really enjoyed it?  And if you didn’t buy the product, did you feel guilty?  Maybe you even put the product in your cart and unloaded it a few aisles down.  That’s just a sample of the Law of Reciprocity.  The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor. The law of reciprocity is one way marketers use psychology to entice or influence people to buy products or services.  It’s an innate reaction that if used correc...