Edan Gelt

In my last blog “ Marketing and the Power of Free ” and subsequent vlog , I wrote about the impact of giving away products and/or free services.  By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget.  But how does it work and why? Have you ever been to Costco and enjoyed the free samples?  How often did you buy what you tried because you really enjoyed it?  And if you didn’t buy the product, did you feel guilty?  Maybe you even put the product in your cart and unloaded it a few aisles down.  That’s just a sample of the Law of Reciprocity.  The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor. The law of reciprocity is one way marketers use psychology to entice or influence people to buy products or services.  It’s an innate reaction that if used correc...

In my last blog “Where Video Marketing is the King of Content”, I discussed the importance of creating video marketing to stay relevant online.   While writing this blog series, I also created my own vlog “Minute of Marketing” as a how to DIY guide, sharing insights and examples of marketing initiatives.   Depending on the type of business you own, your goals and the clientele you cater to will determine where you should share your video content. Are your clients business professionals or are they casual customers? What social sites are you most comfortable on, what social sites do they frequent? Do you have a website and social channels set up yet? Regardless of platform, a multi-channel distribution strategy is key – you need to place your media where your customers and prospects are and often they are not all in the same place at the same time.   WEBSITE If you have a website, start posting your videos there.  One “About Us” video isn’t enough – regular...