Edan Gelt Presents: Free and the Law of Reciprocity
In my last blog “ Marketing and the Power of Free ” and subsequent vlog , I wrote about the impact of giving away products and/or free services. By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget. But how does it work and why? Have you ever been to Costco and enjoyed the free samples? How often did you buy what you tried because you really enjoyed it? And if you didn’t buy the product, did you feel guilty? Maybe you even put the product in your cart and unloaded it a few aisles down. That’s just a sample of the Law of Reciprocity. The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor. The law of reciprocity is one way marketers use psychology to entice or influence people to buy products or services. It’s an innate reaction that if used correc...