Edan Gelt

In today’s environment, budgets are tight and you have to get the biggest bang out of every dollar spent. Learn how you can be increasing your brand awareness on a budget. You know you have to brand but now is not the time to hire out, you can barely cover payroll.  Don’t lose hope, here are a few simple things you can do without breaking the bank. Why Brand? Let’s start with the basics – the “why”.  The point of branding is to showcase what makes you different from your competitors.  Marketing conveys your unique value and consistency increases the power of your brand. Stick to it Identify your strategy, value and messaging at the get go.  When you waiver and change your position frequently, you waste valuable dollars and lose trust with your target market. Get it right, right away.  That’s not saying you can’t make small changes along the way or as you grow but know who you are and stay the course. Laser Focus Identify who you are trying to reach.  You ca...

There is no doubt about it, 2020 is perhaps the most difficult year any of us has had to face. This year is also challenging for many of the world’s top brands. Top brands are now being forced to rethink their communication strategies. These leading brand strategies are now focused on communicating in trust, taking responsibility, having direct interaction and effectively communicating to consumers all while remaining empathic and positive.  Consumers and business leaders are suffering from unprecedented stress and uncertainties. With the lockdowns and restrictions coming and going and economic uncertainty hanging over everything. In this climate, brands are having to be more sensitive in their communication strategies.  The last thing anyone wants to see right now is an advertisement full of smiling revelers having the holiday of a lifetime. While the rest of us are stuck at home worrying about our health, jobs and when we will get to see families and friends next. Businesses...

Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is equivalent to a 9% increase in revenue per Harvard Business Review .  Comparing your business to a book on Amazon:       5-Star or four-and-a-half star books sell well       4-Star books sell occasionally       3.5-Star or below books rarely sell one copy  If your business was a restaurant, Berkley economists found that a half star improvement makes it 30-49% more likely that a restaurant will sell out during peak hours.  Let’s compare the data above to a home seller looking for a lawyer or real estate agent.   Starting at the top of the sales funnel – you send out emails, adve...

After nearly two decades of marketing and branding businesses, I needed to shift and use my experience to brand individuals for a new career path.  I quickly came to realize it is much more challenging branding a person than a company . Now I have much admiration for influencers and other individuals who have excelled in doing just that. For starters, companies spend big money on branding. They hire outside agencies, have decent budgets and many have spent years building a strong go-to-market identity. I’m hoping my blogs and Minute of Marketing YouTube series offers value in helping you lose all inhibitions to create your own personal brand and campaign.  It is entirely egocentric and at times a tad uncomfortable, but you’ve got to flaunt what you’ve got.  Let’s get started! DEFINE YOURSELF BY BRANDING Who are you and what value do you bring to your profession or lifestyle?  Don’t dig too deep on this one but seriously, what are you good at?  If you’re a re...

In my last blog “ Marketing and the Power of Free ” and subsequent vlog , I wrote about the impact of giving away products and/or free services.  By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget.  But how does it work and why? Have you ever been to Costco and enjoyed the free samples?  How often did you buy what you tried because you really enjoyed it?  And if you didn’t buy the product, did you feel guilty?  Maybe you even put the product in your cart and unloaded it a few aisles down.  That’s just a sample of the Law of Reciprocity.  The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor. The law of reciprocity is one way marketers use psychology to entice or influence people to buy products or services.  It’s an innate reaction that if used correc...