Edan Gelt Presents DIY Guide To Video Placement
In my last blog “Where Video Marketing is the King of Content”, I discussed the importance of creating video marketing to stay relevant online. While writing this blog series, I also created my own vlog “Minute of Marketing” as a how to DIY guide, sharing insights and examples of marketing initiatives. Depending on the type of business you own, your goals and the clientele you cater to will determine where you should share your video content. Are your clients business professionals or are they casual customers? What social sites are you most comfortable on, what social sites do they frequent? Do you have a website and social channels set up yet? Regardless of platform, a multi-channel distribution strategy is key – you need to place your media where your customers and prospects are and often they are not all in the same place at the same time. WEBSITE If you have a website, start posting your videos there. One “About Us” video isn’t enough – regular...