Edan Gelt Presents: Copywriting to Crush the Competition
Copywriting is key to articulating your message. Writing words and copywriting are not the same. The goal of copywriting is to increase your bottom line, create brand awareness and/or deliver a strong ROI. Our consumers are bombarded with ads and have less time than ever to absorb what you are trying to say. Although there are no official figures, it is estimated the average person consumes between 6,000 to 10,000 ads every single day! Compare that to the 1970’s when consumers only encountered 500 – 1600 ads per day. The rise of technology and the internet is changing the landscape for businesses with more than 400 million active websites online and all of them vying for your attention. Copywriting is Key to Selling Headlines can make or break your campaign. Words hold a lot of power. A headline compels a viewer to read more by grabbing their attention or eliciting an emotional reaction. You are going to spend less of your budget to reach more people and be more effective in ge