Edan Gelt

In today’s environment, budgets are tight and you have to get the biggest bang out of every dollar spent. Learn how you can be increasing your brand awareness on a budget. You know you have to brand but now is not the time to hire out, you can barely cover payroll.  Don’t lose hope, here are a few simple things you can do without breaking the bank. Why Brand? Let’s start with the basics – the “why”.  The point of branding is to showcase what makes you different from your competitors.  Marketing conveys your unique value and consistency increases the power of your brand. Stick to it Identify your strategy, value and messaging at the get go.  When you waiver and change your position frequently, you waste valuable dollars and lose trust with your target market. Get it right, right away.  That’s not saying you can’t make small changes along the way or as you grow but know who you are and stay the course. Laser Focus Identify who you are trying to reach.  You ca...

In terms of reaching your target market, free giveaways or free samples are more successful in earning a response from your audience. Free samples are surprisingly more cost effective than traditional marketing. Using "free" as a strategy allows businesses to reach potential customers that may have never reached with traditional marketing.  Often, your potential core consumer doesn’t even realize your product or service is needed until they’ve experienced it firsthand. Hence why free samples are the way to wiggle your way into new customers 'must haves.' If you’re going to try this premise, the item, service or content you provide must have value to your target customers. By delivering the value your core customer most desires, you will not only pique interest but odds are you'll also gain a loyal customer. Why is free so powerful? Brand Awareness By giving away a free sample of your core product, you are reaching potential customers that may not have realize...

Per the online site Hubspot , more than 50% of your clients/diners/shoppers want to see videos from your brand over any other type of media you are providing.  It is projected that people will consume 100 minutes each day watching online videos in 2021.  With the current pandemic, that number might even be higher. But you’re probably thinking, “Edan, I am so uncomfortable making videos!  What will I even say, aren’t they expensive?  I just don’t know where and how to get started.” I’m with you.  If you’re like me, videos featuring you as the star can be uncomfortable to create and even watch.  But you’re in luck, if you’re a business professional marketing to other business professionals you only need to provide 1-minute of content.  B2B videos 1-minute or less perform best with 68% of your audience watching the entire video.   Even if you’re a business that is marketing to consumers (B2C), keeping it short is the rule since 60% of watchers will t...